ALAN ZETTELMANN
International speaker, business consultant, and impact entrepreneur specializing in strategic innovation management. He is the founder and CEO of INNOCONSULT, with more than 15 years of experience in corporate innovation across Europe, Latin America, and the Middle East (currently based in Dubai).
He has served as Innovation and Strategy Leader on multiple business transformation projects and as Head of Innovation at INNO360 LAB, where he led the implementation of the ISO 56000 innovation management framework. He holds an Executive MBA and Master of Business Innovation (MBI) from Universidad de Deusto, along with studies in entrepreneurship and high-tech spin-offs at the University of Cambridge. He is the author of Commanding Innovation and a recognized Innovation Management Black Belt (TOP 10). He advises organizations on embedding innovation systems, digital transformation, and measurable innovation performance, and has contributed to the practical application of standards such as ISO 56001.
Specialization
Strategic Innovation Management, Innovation Management Systems (ISO 56000/56001), Corporate Transformation, Open and Applied Innovation, and Digital Strategy
Main Themes Addressed in the Lecture
- Innovation = creative destruction (Schumpeter); over 50% of Fortune 500 companies have disappeared since 2000
- 90% of companies value innovation, but only 6% act on it and only 10% have the capability to execute
- Main weakness: poor selection of ideas, not idea generation
- Leadership must be updated; technology grows exponentially while organizations grow logarithmically
- Coherent strategy (alignment of strategy and execution) → 10% faster growth and 22% better EBITDA
- Gap between strategy and execution; introduction of Gibility as a strategic roadmap
- Projects divided into three horizons and prioritized by risk and capability
- Data-driven assessment (Innovation IQ, Gap Analysis) and need for innovation KPIs
- AI for assessment and decision-making; difference between GenAI and Predictive AI
- Innovation Management System (IMS) combined with ISO 56000/56001