İffet İyigün Meydanlı
Innovation Director at Farplas, responsible for strategy, innovation, and R&D. She previously held senior roles at Arçelik, including R&D System Development Manager and Innovation Process and System Development Manager.
She graduated from Boğaziçi University with a degree in Mechanical Engineering (1990) and holds an M.S. in Engineering Management from Portland State University. She has over two decades of experience in industrial R&D management, technology planning, open innovation, and innovation system development. She contributed to Turkey’s National Vision 2023 Foresight Project (Machine–Materials subgroup), has authored more than 15 papers and a book chapter on knowledge management, and is a volunteer evaluator for MÜDEK.
Specialization
Industrial R&D Management, Technology Management, Open Innovation, Innovation Process Development, and Strategic Innovation.
Main Themes Addressed in the Lecture
- Arçelik’s transformation from a local licensed company to a global company
- Strategic decision to invest in R&D instead of selling the company
- Stages of R&D maturity (infrastructure, proprietary technology, customer-driven innovation)
- Role of the first success (CFC-free refrigerator) in gaining management trust
- Product-technology roadmap and alignment with strategy
- Open innovation, advisory board, and international research centers
- Corporate entrepreneurship and startup incubation
- Challenge of the “Not Invented Here” syndrome and risk-averse culture
- Importance of attracting and retaining top talent
8th International Conference on Management of Technology and Innovation | 12–13 December 2018
8th International Conference on Management of Technology and Innovation | 12–13 December 2018
Main Themes Addressed in the Workshop
- Challenges facing the home appliance and automotive industries in the 1990s
- Arçelik’s strategic choice: invest in own R&D vs. sell or joint venture
- Stages of building R&D capability (infrastructure → own technology → customer-driven innovation)
- Importance of quick wins to gain top management trust
- Product-technology roadmapping as a key decision tool
- Differences between managing production and managing knowledge/R&D
- Farplas case: preparing for disruption in the automotive industry (electrification, software, Industry 4.0)
- Three innovation areas: process, product, and business model
- Digital transformation and collaboration with startups
- Role of R&D in looking to the future and creating strategic options