İffet İyigün Meydanlı

Innovation Director at Farplas, responsible for strategy, innovation, and R&D. She previously held senior roles at Arçelik, including R&D System Development Manager and Innovation Process and System Development Manager.

She graduated from Boğaziçi University with a degree in Mechanical Engineering (1990) and holds an M.S. in Engineering Management from Portland State University. She has over two decades of experience in industrial R&D management, technology planning, open innovation, and innovation system development. She contributed to Turkey’s National Vision 2023 Foresight Project (Machine–Materials subgroup), has authored more than 15 papers and a book chapter on knowledge management, and is a volunteer evaluator for MÜDEK.

Specialization

Industrial R&D Management, Technology Management, Open Innovation, Innovation Process Development, and Strategic Innovation.

Main Themes Addressed in the Lecture​

  • Arçelik’s transformation from a local licensed company to a global company
  • Strategic decision to invest in R&D instead of selling the company
  • Stages of R&D maturity (infrastructure, proprietary technology, customer-driven innovation)
  • Role of the first success (CFC-free refrigerator) in gaining management trust
  • Product-technology roadmap and alignment with strategy
  • Open innovation, advisory board, and international research centers
  • Corporate entrepreneurship and startup incubation
  • Challenge of the “Not Invented Here” syndrome and risk-averse culture
  • Importance of attracting and retaining top talent

8th International Conference on Management of Technology and Innovation | 12–13 December 2018

8th International Conference on Management of Technology and Innovation | 12–13 December 2018

Main Themes Addressed in the Workshop

  • Challenges facing the home appliance and automotive industries in the 1990s
  • Arçelik’s strategic choice: invest in own R&D vs. sell or joint venture
  • Stages of building R&D capability (infrastructure → own technology → customer-driven innovation)
  • Importance of quick wins to gain top management trust
  • Product-technology roadmapping as a key decision tool
  • Differences between managing production and managing knowledge/R&D
  • Farplas case: preparing for disruption in the automotive industry (electrification, software, Industry 4.0)
  • Three innovation areas: process, product, and business model
  • Digital transformation and collaboration with startups
  • Role of R&D in looking to the future and creating strategic options