Maral Mahdad
Assistant Professor of Innovation Management at the Innovation, Technology Entrepreneurship & Marketing (ITEM) group, Department of Industrial Engineering & Innovation Sciences, Eindhoven University of Technology (TU/e).
She holds a Master’s in Innovation Management from Scuola Superiore Sant’Anna and the University of Trento, and a Ph.D. (cum laude) in Management from Scuola Superiore Sant’Anna, Italy. She previously held positions as Assistant Professor of Innovation and Entrepreneurship at Wageningen University & Research (where she also served as Minor Coordinator for the Innovation and Entrepreneurship program) and as Postdoctoral Fellow at the Department of Food and Resource Economics, University of Copenhagen. She has published in journals such as Journal of Business Research, Technovation, Industry and Innovation, and Journal of Cleaner Production, and has been involved in major European projects including CO-FRESH, BEATLES, REWIRE, and CUES. Her work focuses on the dynamics of multi-partner collaboration in innovation ecosystems that support sustainability transitions, with applications in agri-food, energy, and related sectors.
Specialization
Innovation Ecosystems, Open and Collaborative Innovation, Sustainability Transitions, University–Industry Collaboration, and Multi-partner Innovation in Agri-food and Energy.
Main Themes Addressed in the Lecture
- Digital technologies and business model innovation
- Innovation ecosystems (definition and structure)
- Applications in agriculture, healthcare, and energy
- Philips HealthSuite example
- Smart spraying example (precision agriculture)
- Differences from traditional platforms (slow scaling, personalization)
- Stakeholder resistance and adoption challenges
- CLIMON project example
- Ecosystem management and incentive alignment
- Role of regulators and demand-side orchestration