{"id":8489,"date":"2024-12-24T08:41:06","date_gmt":"2024-12-24T05:11:06","guid":{"rendered":"http:\/\/conference.iramot.ir\/?page_id=8489"},"modified":"2026-11-06T07:01:49","modified_gmt":"2026-11-06T03:31:49","slug":"prof-alexander-brem","status":"publish","type":"page","link":"https:\/\/conference.iramot.ir\/en\/prof-alexander-brem\/","title":{"rendered":"Prof Alexander Brem"},"content":{"rendered":"\t\t
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Alexander Brem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Endowed Chaired Professor of Entrepreneurship in Technology and Digitalization at the University of Stuttgart, and Director of the Institute of Entrepreneurship and Innovation Science (ENI). He is also Honorary Professor of Innovation and Entrepreneurship at the University of Southern Denmark and, since October 2024, Vice Rector for Science Transfer and International Affairs at the University of Stuttgart.<\/p>

He studied business administration with a focus on entrepreneurship at Friedrich-Alexander-University Erlangen-N\u00fcrnberg (FAU), where he later completed his doctorate. He co-founded the consultancy VEND consulting and was involved in the biotech startup Agrolytix. He previously held positions as Junior Professor at FAU, Professor of Technology and Innovation Management at the University of Southern Denmark, and Chair of Technology Management at FAU. His research focuses on technology-oriented innovation management, creativity, entrepreneurship, open innovation, and digital transformation. He has published extensively in these areas and is affiliated with the Cyber Valley initiative in Baden-W\u00fcrttemberg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Specialization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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echnology and Innovation Management, Entrepreneurship (especially technology and digital entrepreneurship), Creativity and Idea Management, Open Innovation, and Digital Transformation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Main Themes Addressed in the Lecture\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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  • Artificial intelligence as the key enabling technology of the 21st century<\/li>
  • Definition of AI (machine learning, deep learning, NLP, and computer vision)<\/li>
  • Two roles of AI in innovation: Originator and Facilitator<\/li>
  • Application of AI across the innovation management process (front end and back end)<\/li>
  • Spotting technology trends through large-scale data analysis (robotic surgery example)<\/li>
  • Identifying lead users with AI and need mining<\/li>
  • Feature selection and idea clustering<\/li>
  • Analyzing user feedback with affective computing<\/li>
  • Generative design using Generative Adversarial Networks (GANs)<\/li>
  • Future research opportunities (technology transfer, ethics, cost savings)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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