{"id":8470,"date":"2024-12-23T16:32:09","date_gmt":"2024-12-23T13:02:09","guid":{"rendered":"http:\/\/conference.iramot.ir\/alan-zettelmann\/"},"modified":"2026-11-06T06:33:41","modified_gmt":"2026-11-06T03:03:41","slug":"alan-zettelmann","status":"publish","type":"page","link":"https:\/\/conference.iramot.ir\/en\/alan-zettelmann\/","title":{"rendered":"ALAN ZETTELMANN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8470\" class=\"elementor elementor-8470\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a978a26 e-flex e-con-boxed e-con e-parent\" data-id=\"a978a26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96f7f3d e-con-full e-flex e-con e-child\" data-id=\"96f7f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d6d0e elementor-widget elementor-widget-image\" data-id=\"72d6d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/ALAN-ZETTELMANN.png\" class=\"attachment-full size-full wp-image-12874\" alt=\"\" srcset=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/ALAN-ZETTELMANN.png 600w, https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/ALAN-ZETTELMANN-500x500.png 500w, https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/ALAN-ZETTELMANN-300x300.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78323e elementor-widget elementor-widget-html\" data-id=\"c78323e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"display: flex; gap: 12px; align-items: center; margin-top: 8px;\">\r\n  <!-- Personal Website -->\r\n  <a href=\"https:\/\/alanzettelmann.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Personal Website\">\r\n    <img decoding=\"async\" src=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/Cyan-Globe-and-Link-Icon2.png\" alt=\"Website\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n  <!-- INNOCONSULT -->\r\n  <a href=\"https:\/\/innoconsult.com\/alan-zettelmann\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"INNOCONSULT\">\r\n    <img decoding=\"async\" src=\"https:\/\/innoconsult.com\/wp-content\/uploads\/logo-color-131x83.png\" alt=\"INNOCONSULT\" width=\"28\" height=\"28\" style=\"display: block; object-fit: contain;\">\r\n  <\/a>\r\n  <!-- LinkedIn -->\r\n  <a href=\"https:\/\/www.linkedin.com\/in\/alanzettelmann\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"LinkedIn\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/ca\/LinkedIn_logo_initials.png\" alt=\"LinkedIn\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n  <!-- Twitter \/ X -->\r\n  <a href=\"https:\/\/x.com\/AZettelmann\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Twitter \/ X\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/6\/6f\/Logo_of_Twitter.svg\" alt=\"Twitter\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d16697 e-con-full e-flex e-con e-child\" data-id=\"6d16697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da166c elementor-widget elementor-widget-heading\" data-id=\"2da166c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ALAN ZETTELMANN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edaaf88 elementor-widget elementor-widget-text-editor\" data-id=\"edaaf88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\">International speaker, business consultant, and impact entrepreneur specializing in strategic innovation management. He is the founder and CEO of INNOCONSULT, with more than 15 years of experience in corporate innovation across Europe, Latin America, and the Middle East (currently based in Dubai).<\/p><p dir=\"auto\">He has served as Innovation and Strategy Leader on multiple business transformation projects and as Head of Innovation at INNO360 LAB, where he led the implementation of the ISO 56000 innovation management framework. He holds an Executive MBA and Master of Business Innovation (MBI) from Universidad de Deusto, along with studies in entrepreneurship and high-tech spin-offs at the University of Cambridge. He is the author of <em>Commanding Innovation<\/em> and a recognized Innovation Management Black Belt (TOP 10). He advises organizations on embedding innovation systems, digital transformation, and measurable innovation performance, and has contributed to the practical application of standards such as ISO 56001.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b85bfeb elementor-widget elementor-widget-heading\" data-id=\"b85bfeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Specialization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324007c elementor-widget elementor-widget-text-editor\" data-id=\"324007c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\">Strategic Innovation Management, Innovation Management Systems (ISO 56000\/56001), Corporate Transformation, Open and Applied Innovation, and Digital Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf22e30 e-flex e-con-boxed e-con e-parent\" data-id=\"cf22e30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4428e68 e-con-full e-flex e-con e-child\" data-id=\"4428e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d62dc elementor-widget elementor-widget-heading\" data-id=\"e1d62dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main Themes Addressed in the Lecture\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a70698 elementor-widget elementor-widget-text-editor\" data-id=\"6a70698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Innovation = creative destruction (Schumpeter); over 50% of Fortune 500 companies have disappeared since 2000<\/li><li>90% of companies value innovation, but only 6% act on it and only 10% have the capability to execute<\/li><li>Main weakness: poor <strong>selection<\/strong> of ideas, not idea generation<\/li><li>Leadership must be updated; technology grows exponentially while organizations grow logarithmically<\/li><li>Coherent strategy (alignment of strategy and execution) \u2192 10% faster growth and 22% better EBITDA<\/li><li>Gap between strategy and execution; introduction of <strong>Gibility<\/strong> as a strategic roadmap<\/li><li>Projects divided into three horizons and prioritized by risk and capability<\/li><li>Data-driven assessment (Innovation IQ, Gap Analysis) and need for innovation KPIs<\/li><li>AI for assessment and decision-making; difference between GenAI and Predictive AI<\/li><li>Innovation Management System (IMS) combined with ISO 56000\/56001<\/li><li>\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cda87d e-con-full e-flex e-con e-child\" data-id=\"4cda87d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6db1b2 elementor-widget elementor-widget-html\" data-id=\"a6db1b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"93605761472\"><script type=\"text\/JavaScript\" src=\"https:\/\/www.aparat.com\/embed\/hxt911v?data[rnddiv]=93605761472&data[responsive]=yes\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e22738 elementor-widget elementor-widget-heading\" data-id=\"4e22738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">International Innovation Forum (ISO 56001 Launch) | 17 October 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ALAN ZETTELMANN International speaker, business consultant, and impact entrepreneur specializing in strategic innovation management. He is the founder and CEO of INNOCONSULT, with more than 15 years of experience in corporate innovation across Europe, Latin America, and the Middle East (currently based in Dubai). He has served as Innovation and Strategy Leader on multiple business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8470","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/8470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/comments?post=8470"}],"version-history":[{"count":22,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/8470\/revisions"}],"predecessor-version":[{"id":14342,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/8470\/revisions\/14342"}],"wp:attachment":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/media?parent=8470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}