{"id":8020,"date":"2024-10-25T17:26:21","date_gmt":"2024-10-25T13:56:21","guid":{"rendered":"http:\/\/conference.iramot.ir\/marcel-bogers-copy\/"},"modified":"2026-11-06T08:36:41","modified_gmt":"2026-11-06T05:06:41","slug":"max-von-zedtwitz","status":"publish","type":"page","link":"https:\/\/conference.iramot.ir\/en\/max-von-zedtwitz\/","title":{"rendered":"Max von Zedtwitz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8020\" class=\"elementor elementor-8020\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3d962 e-flex e-con-boxed e-con e-parent\" data-id=\"4a3d962\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79574de e-con-full e-flex e-con e-child\" data-id=\"79574de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0dfbf elementor-widget elementor-widget-image\" data-id=\"4d0dfbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/max-von-zedtwitz.png\" class=\"attachment-full size-full wp-image-13068\" alt=\"\" srcset=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/max-von-zedtwitz.png 600w, https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/max-von-zedtwitz-500x500.png 500w, https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/max-von-zedtwitz-300x300.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e594c7f elementor-widget elementor-widget-html\" data-id=\"e594c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"display: flex; gap: 12px; align-items: center; margin-top: 8px;\">\r\n  <!-- GLORAD \/ Personal Website -->\r\n  <a href=\"https:\/\/www.glorad.org\/zedtwitz.html\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"GLORAD \/ Personal Profile\">\r\n    <img decoding=\"async\" src=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/Cyan-Globe-and-Link-Icon2.png\" alt=\"Website\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n  <!-- LinkedIn -->\r\n  <a href=\"https:\/\/www.linkedin.com\/in\/zedtwitz\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"LinkedIn\">\r\n    <img decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/ca\/LinkedIn_logo_initials.png\" alt=\"LinkedIn\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n  <!-- Google Scholar -->\r\n  <a href=\"https:\/\/scholar.google.com\/citations?user=hpfpuPcAAAAJ&hl=en\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Google Scholar\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/c7\/Google_Scholar_logo.svg\" alt=\"Google Scholar\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n  <!-- Twitter \/ X -->\r\n  <a href=\"https:\/\/x.com\/MaxZedtwitz\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Twitter \/ X\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/6\/6f\/Logo_of_Twitter.svg\" alt=\"Twitter\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3c851f e-con-full e-flex e-con e-child\" data-id=\"a3c851f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c58adbb elementor-widget elementor-widget-heading\" data-id=\"c58adbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Max von Zedtwitz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd169e elementor-widget elementor-widget-text-editor\" data-id=\"3cd169e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\">Professor and leading scholar of global innovation and R&amp;D management, specializing in innovation strategy in emerging markets and China. Since August 2025 he has been Full Professor of Strategic Management in Asia at the University of St. Gallen (HSG) and Managing Director of the university\u2019s Institute of Management in Asia (based in Singapore). He is the founder and director of the GLORAD Center for Global R&amp;D and Innovation and has more than two decades of experience in research, teaching, and consulting on global innovation.<\/p><p dir=\"auto\">He previously held professorships at Tsinghua University (China), IMD (Switzerland), Skoltech (Moscow), Copenhagen Business School, and Kaunas University of Technology, and completed a postdoctoral fellowship at Harvard. He served as Vice President and Global Innovation Lead at PRTM Management Consultants (now PwC) in Shanghai and co-founded AsiaCompete. He holds a Ph.D. and MBA from the University of St. Gallen and an M.Sc. in Computer Science from ETH Zurich. He has written more than 100 scientific articles and 17 books and is, according to Google Scholar, the most-cited author on \u201cglobal innovation\u201d and \u201cincubation.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b047a elementor-widget elementor-widget-heading\" data-id=\"b1b047a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Specialization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577e59a elementor-widget elementor-widget-text-editor\" data-id=\"577e59a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\">Global innovation and R&amp;D, reverse innovation, innovation strategy in China and emerging markets, new product development, corporate incubation and innovation management, and international strategic management<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b5a182 e-flex e-con-boxed e-con e-parent\" data-id=\"4b5a182\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d4e31f2 e-con-full e-flex e-con e-child\" data-id=\"d4e31f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf34654 elementor-widget elementor-widget-heading\" data-id=\"bf34654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main Themes Addressed in the Lecture\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d731b7a elementor-widget elementor-widget-text-editor\" data-id=\"d731b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Five myths of global innovation<\/li><li>Myth 1: The world is flat (innovation is highly concentrated)<\/li><li>Myth 2: Silicon Valley is the center of global innovation (only 3% of global R&amp;D)<\/li><li>Myth 3: Strong IP protection drives foreign R&amp;D investment<\/li><li>Myth 4: Emerging markets no longer matter \/ Western decline in innovation<\/li><li>Myth 5: Emerging-market companies compete only on low cost<\/li><li>Rise of China in R&amp;D investment and patenting<\/li><li>Per-capita vs. total innovation metrics (West still leads in intensity)<\/li><li>Future of innovation: AI-driven creativity and interdisciplinary diversity<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0c063f e-con-full e-flex e-con e-child\" data-id=\"c0c063f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-942dfab elementor-widget elementor-widget-html\" data-id=\"942dfab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"37493444756\"><script type=\"text\/JavaScript\" src=\"https:\/\/www.aparat.com\/embed\/h2554pi?data[rnddiv]=37493444756&data[responsive]=yes\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cefee46 elementor-widget elementor-widget-heading\" data-id=\"cefee46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8th International Conference on Management of Technology and Innovation | 12\u201313 December 2018<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Max von Zedtwitz Professor and leading scholar of global innovation and R&amp;D management, specializing in innovation strategy in emerging markets and China. Since August 2025 he has been Full Professor of Strategic Management in Asia at the University of St. Gallen (HSG) and Managing Director of the university\u2019s Institute of Management in Asia (based in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8020","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/8020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/comments?post=8020"}],"version-history":[{"count":15,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/8020\/revisions"}],"predecessor-version":[{"id":14386,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/8020\/revisions\/14386"}],"wp:attachment":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/media?parent=8020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}