{"id":14234,"date":"2018-08-13T12:09:02","date_gmt":"2018-08-13T12:09:02","guid":{"rendered":"https:\/\/conference.iramot.ir\/iffet-iyigun-meydanli\/"},"modified":"2026-11-06T09:03:26","modified_gmt":"2026-11-06T05:33:26","slug":"iffet-iyigun-meydanli","status":"publish","type":"page","link":"https:\/\/conference.iramot.ir\/en\/iffet-iyigun-meydanli\/","title":{"rendered":"Iffet Iyigun Meydanli"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14234\" class=\"elementor elementor-14234\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7418cf4 e-flex e-con-boxed e-con e-parent\" data-id=\"7418cf4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6173cea e-con-full e-flex e-con e-child\" data-id=\"6173cea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91cc9df elementor-widget elementor-widget-image\" data-id=\"91cc9df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/iffet-iyigun-meydanli.png\" class=\"attachment-full size-full wp-image-13737\" alt=\"\" srcset=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/iffet-iyigun-meydanli.png 600w, https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/iffet-iyigun-meydanli-500x500.png 500w, https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/iffet-iyigun-meydanli-300x300.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c589e9f elementor-widget elementor-widget-html\" data-id=\"c589e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"display: flex; gap: 12px; align-items: center; margin-top: 8px;\">\r\n  <!-- M\u00dcDEK Profile -->\r\n  <a href=\"https:\/\/www.mudek.org.tr\/en\/kisi\/meydanli.shtm\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"M\u00dcDEK Profile\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=mudek.org.tr&sz=64\" alt=\"M\u00dcDEK\" width=\"28\" height=\"28\" style=\"display: block; border-radius: 4px;\">\r\n  <\/a>\r\n  <!-- ResearchGate -->\r\n  <a href=\"https:\/\/www.researchgate.net\/profile\/Iffet-Iyigun\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"ResearchGate\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=researchgate.net&sz=64\" alt=\"ResearchGate\" width=\"28\" height=\"28\" style=\"display: block; border-radius: 4px;\">\r\n  <\/a>\r\n  <!-- LinkedIn -->\r\n  <a href=\"https:\/\/tr.linkedin.com\/in\/iffet-iyigun-meydanl%C4%B1-b366733\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"LinkedIn\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/ca\/LinkedIn_logo_initials.png\" alt=\"LinkedIn\" width=\"28\" height=\"28\" style=\"display: block; border-radius: 4px;\">\r\n  <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46e7893 e-con-full e-flex e-con e-child\" data-id=\"46e7893\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5faf35 elementor-widget elementor-widget-heading\" data-id=\"a5faf35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0130ffet \u0130yig\u00fcn Meydanl\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9684dc5 elementor-widget elementor-widget-text-editor\" data-id=\"9684dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\">Innovation Director at Farplas, responsible for strategy, innovation, and R&amp;D. She previously held senior roles at Ar\u00e7elik, including R&amp;D System Development Manager and Innovation Process and System Development Manager.<\/p><p dir=\"auto\">She graduated from Bo\u011fazi\u00e7i University with a degree in Mechanical Engineering (1990) and holds an M.S. in Engineering Management from Portland State University. She has over two decades of experience in industrial R&amp;D management, technology planning, open innovation, and innovation system development. She contributed to Turkey\u2019s National Vision 2023 Foresight Project (Machine\u2013Materials subgroup), has authored more than 15 papers and a book chapter on knowledge management, and is a volunteer evaluator for M\u00dcDEK.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-968b25d elementor-widget elementor-widget-heading\" data-id=\"968b25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Specialization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f0c8f elementor-widget elementor-widget-text-editor\" data-id=\"b1f0c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\">Industrial R&amp;D Management, Technology Management, Open Innovation, Innovation Process Development, and Strategic Innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e857c01 e-flex e-con-boxed e-con e-parent\" data-id=\"e857c01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d54d49e e-con-full e-flex e-con e-child\" data-id=\"d54d49e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f19d417 elementor-widget elementor-widget-heading\" data-id=\"f19d417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main Themes Addressed in the Lecture\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8c7e2 elementor-widget elementor-widget-text-editor\" data-id=\"0f8c7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Ar\u00e7elik\u2019s transformation from a local licensed company to a global company<\/li><li>Strategic decision to invest in R&amp;D instead of selling the company<\/li><li>Stages of R&amp;D maturity (infrastructure, proprietary technology, customer-driven innovation)<\/li><li>Role of the first success (CFC-free refrigerator) in gaining management trust<\/li><li>Product-technology roadmap and alignment with strategy<\/li><li>Open innovation, advisory board, and international research centers<\/li><li>Corporate entrepreneurship and startup incubation<\/li><li>Challenge of the \u201cNot Invented Here\u201d syndrome and risk-averse culture<\/li><li>Importance of attracting and retaining top talent<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ebf093 e-con-full e-flex e-con e-child\" data-id=\"5ebf093\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81562bf elementor-widget elementor-widget-html\" data-id=\"81562bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"94715101680\"><script type=\"text\/JavaScript\" src=\"https:\/\/www.aparat.com\/embed\/w01h1i6?data[rnddiv]=94715101680&data[responsive]=yes\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-878d51e elementor-widget elementor-widget-heading\" data-id=\"878d51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8th International Conference on Management of Technology and Innovation | 12\u201313 December 2018<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22d724f e-flex e-con-boxed e-con e-parent\" data-id=\"22d724f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a49c3bc e-con-full e-flex e-con e-child\" data-id=\"a49c3bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85c890a elementor-widget elementor-widget-html\" data-id=\"85c890a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"50329709007\"><script type=\"text\/JavaScript\" src=\"https:\/\/www.aparat.com\/embed\/j618P?data[rnddiv]=50329709007&data[responsive]=yes\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-045ad59 elementor-widget elementor-widget-heading\" data-id=\"045ad59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8th International Conference on Management of Technology and Innovation | 12\u201313 December 2018<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb21bf e-con-full e-flex e-con e-child\" data-id=\"1bb21bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87b4166 elementor-widget elementor-widget-heading\" data-id=\"87b4166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main Themes Addressed in the Workshop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60be207 elementor-widget elementor-widget-text-editor\" data-id=\"60be207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Challenges facing the home appliance and automotive industries in the 1990s<\/li><li>Ar\u00e7elik\u2019s strategic choice: invest in own R&amp;D vs. sell or joint venture<\/li><li>Stages of building R&amp;D capability (infrastructure \u2192 own technology \u2192 customer-driven innovation)<\/li><li>Importance of quick wins to gain top management trust<\/li><li>Product-technology roadmapping as a key decision tool<\/li><li>Differences between managing production and managing knowledge\/R&amp;D<\/li><li>Farplas case: preparing for disruption in the automotive industry (electrification, software, Industry 4.0)<\/li><li>Three innovation areas: process, product, and business model<\/li><li>Digital transformation and collaboration with startups<\/li><li>Role of R&amp;D in looking to the future and creating strategic options<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0130ffet \u0130yig\u00fcn Meydanl\u0131 Innovation Director at Farplas, responsible for strategy, innovation, and R&amp;D. She previously held senior roles at Ar\u00e7elik, including R&amp;D System Development Manager and Innovation Process and System Development Manager. She graduated from Bo\u011fazi\u00e7i University with a degree in Mechanical Engineering (1990) and holds an M.S. in Engineering Management from Portland State University. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14234","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/14234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/comments?post=14234"}],"version-history":[{"count":16,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/14234\/revisions"}],"predecessor-version":[{"id":14400,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/14234\/revisions\/14400"}],"wp:attachment":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/media?parent=14234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}