{"id":14217,"date":"2026-11-05T20:27:25","date_gmt":"2026-11-05T16:57:25","guid":{"rendered":"https:\/\/conference.iramot.ir\/maral-mahdad\/"},"modified":"2026-11-05T20:36:40","modified_gmt":"2026-11-05T17:06:40","slug":"maral-mahdad","status":"publish","type":"page","link":"https:\/\/conference.iramot.ir\/en\/maral-mahdad\/","title":{"rendered":"Maral Mahdad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14217\" class=\"elementor elementor-14217\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f98543 e-flex e-con-boxed e-con e-parent\" data-id=\"0f98543\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-285886b e-con-full e-flex e-con e-child\" data-id=\"285886b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a19d1e elementor-widget elementor-widget-image\" data-id=\"3a19d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/maral-mahdad.png\" class=\"attachment-full size-full wp-image-13731\" alt=\"\" srcset=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/maral-mahdad.png 600w, https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/maral-mahdad-500x500.png 500w, https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/maral-mahdad-300x300.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b4bdb elementor-widget elementor-widget-html\" data-id=\"30b4bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"display: flex; gap: 12px; align-items: center; margin-top: 8px;\">\r\n  <!-- TU\/e Official -->\r\n  <a href=\"https:\/\/research.tue.nl\/en\/persons\/maral-mahdad\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"TU\/e Profile\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=tue.nl&sz=64\" alt=\"TU\/e\" width=\"28\" height=\"28\" style=\"display: block; border-radius: 4px;\">\r\n  <\/a>\r\n  <!-- Google Scholar -->\r\n  <a href=\"https:\/\/scholar.google.com\/citations?user=mw2YbSoAAAAJ&hl=en\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Google Scholar\">\r\n    <img decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/c7\/Google_Scholar_logo.svg\" alt=\"Google Scholar\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n  <!-- ORCID -->\r\n  <a href=\"https:\/\/orcid.org\/0000-0001-6612-5664\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"ORCID\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/0\/06\/ORCID_iD.svg\" alt=\"ORCID\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n  <!-- LinkedIn -->\r\n  <a href=\"https:\/\/nl.linkedin.com\/in\/maral-mahdad\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"LinkedIn\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/ca\/LinkedIn_logo_initials.png\" alt=\"LinkedIn\" width=\"28\" height=\"28\" style=\"display: block; border-radius: 4px;\">\r\n  <\/a>\r\n  <!-- Twitter \/ X -->\r\n  <a href=\"https:\/\/x.com\/MaralMahdad\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Twitter \/ X\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/6\/6f\/Logo_of_Twitter.svg\" alt=\"Twitter\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0362182 e-con-full e-flex e-con e-child\" data-id=\"0362182\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-035f6ea elementor-widget elementor-widget-heading\" data-id=\"035f6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maral Mahdad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b114b8f elementor-widget elementor-widget-text-editor\" data-id=\"b114b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\">Assistant Professor of Innovation Management at the Innovation, Technology Entrepreneurship &amp; Marketing (ITEM) group, Department of Industrial Engineering &amp; Innovation Sciences, Eindhoven University of Technology (TU\/e).<\/p><p dir=\"auto\">She holds a Master\u2019s in Innovation Management from Scuola Superiore Sant\u2019Anna and the University of Trento, and a Ph.D. (cum laude) in Management from Scuola Superiore Sant\u2019Anna, Italy. She previously held positions as Assistant Professor of Innovation and Entrepreneurship at Wageningen University &amp; Research (where she also served as Minor Coordinator for the Innovation and Entrepreneurship program) and as Postdoctoral Fellow at the Department of Food and Resource Economics, University of Copenhagen. She has published in journals such as <em>Journal of Business Research<\/em>, <em>Technovation<\/em>, <em>Industry and Innovation<\/em>, and <em>Journal of Cleaner Production<\/em>, and has been involved in major European projects including CO-FRESH, BEATLES, REWIRE, and CUES. Her work focuses on the dynamics of multi-partner collaboration in innovation ecosystems that support sustainability transitions, with applications in agri-food, energy, and related sectors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe61cef elementor-widget elementor-widget-heading\" data-id=\"fe61cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Specialization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb48eb8 elementor-widget elementor-widget-text-editor\" data-id=\"cb48eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\">Innovation Ecosystems, Open and Collaborative Innovation, Sustainability Transitions, University\u2013Industry Collaboration, and Multi-partner Innovation in Agri-food and Energy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b97d3 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"40b97d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e34151c e-con-full e-flex e-con e-child\" data-id=\"e34151c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4afe3a2 elementor-widget elementor-widget-heading\" data-id=\"4afe3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main Themes Addressed in the Lecture\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ad6e4 elementor-widget elementor-widget-text-editor\" data-id=\"84ad6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Digital technologies and business model innovation<\/li><li>Innovation ecosystems (definition and structure)<\/li><li>Applications in agriculture, healthcare, and energy<\/li><li>Philips HealthSuite example<\/li><li>Smart spraying example (precision agriculture)<\/li><li>Differences from traditional platforms (slow scaling, personalization)<\/li><li>Stakeholder resistance and adoption challenges<\/li><li>CLIMON project example<\/li><li>Ecosystem management and incentive alignment<\/li><li>Role of regulators and demand-side orchestration<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31342d1 e-con-full e-flex e-con e-child\" data-id=\"31342d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-661d4fe elementor-widget elementor-widget-html\" data-id=\"661d4fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"98149738233\"><script type=\"text\/JavaScript\" src=\"https:\/\/www.aparat.com\/embed\/wj4xF?data[rnddiv]=98149738233&data[responsive]=yes\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5047af elementor-widget elementor-widget-heading\" data-id=\"e5047af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10th International Conference on Management of Technology and Innovation | 2\u20133 December 2020<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Maral Mahdad Assistant Professor of Innovation Management at the Innovation, Technology Entrepreneurship &amp; Marketing (ITEM) group, Department of Industrial Engineering &amp; Innovation Sciences, Eindhoven University of Technology (TU\/e). She holds a Master\u2019s in Innovation Management from Scuola Superiore Sant\u2019Anna and the University of Trento, and a Ph.D. (cum laude) in Management from Scuola Superiore Sant\u2019Anna, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14217","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/14217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/comments?post=14217"}],"version-history":[{"count":4,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/14217\/revisions"}],"predecessor-version":[{"id":14223,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/14217\/revisions\/14223"}],"wp:attachment":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/media?parent=14217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}