{"id":12927,"date":"2026-10-19T11:50:26","date_gmt":"2026-10-19T08:20:26","guid":{"rendered":"https:\/\/conference.iramot.ir\/robert-phaal-2\/"},"modified":"2026-11-05T03:04:53","modified_gmt":"2026-11-04T23:34:53","slug":"robert-phaal","status":"publish","type":"page","link":"https:\/\/conference.iramot.ir\/en\/robert-phaal\/","title":{"rendered":"Robert Phaal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12927\" class=\"elementor elementor-12927\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9422c e-flex e-con-boxed e-con e-parent\" data-id=\"2b9422c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9233d9d e-con-full e-flex e-con e-child\" data-id=\"9233d9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c54688 elementor-widget elementor-widget-image\" data-id=\"5c54688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/rabert-fal-3.png\" class=\"attachment-full size-full wp-image-12919\" alt=\"\" srcset=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/rabert-fal-3.png 320w, https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/rabert-fal-3-300x300.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f230f elementor-widget elementor-widget-html\" data-id=\"a2f230f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"display: flex; gap: 12px; align-items: center; margin-top: 8px;\">\r\n  <!-- Personal Website -->\r\n  <a href=\"https:\/\/www.cambridgeroadmapping.net\/robert-phaal\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Personal Website\">\r\n    <img decoding=\"async\" src=\"https:\/\/conference.iramot.ir\/wp-content\/uploads\/2026\/10\/Cyan-Globe-and-Link-Icon2.png\" alt=\"Website\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n  <!-- Official Profile (University of Cambridge \/ IfM) -->\r\n  <a href=\"https:\/\/www.ifm.eng.cam.ac.uk\/people\/rp108\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"University of Cambridge \/ IfM\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=cam.ac.uk&sz=64\" alt=\"University of Cambridge\" width=\"28\" height=\"28\" style=\"display: block; border-radius: 4px;\">\r\n  <\/a>\r\n  <!-- Google Scholar -->\r\n  <a href=\"https:\/\/scholar.google.com\/citations?user=_wOlFC0AAAAJ&hl=en\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Google Scholar\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/c7\/Google_Scholar_logo.svg\" alt=\"Google Scholar\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n  <!-- ORCID -->\r\n  <a href=\"https:\/\/orcid.org\/0000-0001-5585-1548\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"ORCID\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/0\/06\/ORCID_iD.svg\" alt=\"ORCID\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n  <!-- LinkedIn -->\r\n  <a href=\"https:\/\/www.linkedin.com\/in\/robert-phaal-b3ab9018\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"LinkedIn\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/ca\/LinkedIn_logo_initials.png\" alt=\"LinkedIn\" width=\"28\" height=\"28\" style=\"display: block;\">\r\n  <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edddf59 e-con-full e-flex e-con e-child\" data-id=\"edddf59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5bb208 elementor-widget elementor-widget-heading\" data-id=\"c5bb208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Robert Phaal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94468d8 elementor-widget elementor-widget-text-editor\" data-id=\"94468d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section id=\"bt_section6ad705e131ec1\" class=\"boldSection topSpaced bottomSpaced gutter inherit\"><div class=\"port\"><div class=\"boldCell\"><div class=\"boldCellInner\"><div class=\"boldRow \"><div class=\"boldRowInner\"><div class=\"rowItem col-md-9 col-ms-12 btTextLeft inherit\" data-width=\"9\"><div class=\"rowItemContent\"><div class=\"btText\"><p dir=\"auto\">Director of Research in Strategic Technology and Innovation Management (STIM) at the Institute for Manufacturing (IfM), Department of Engineering, University of Cambridge. He is a leading expert in strategic technology management and the development of practical management tools, with a particular focus on technology roadmapping.<\/p><p dir=\"auto\">He has a mechanical engineering background and a PhD in computational mechanics. Before joining Cambridge in 1997, he worked in technical consulting, contract research, and software development. Since joining the Centre for Technology Management at the IfM, he has focused on Strategic Technology and Innovation Management, including the emergence dynamics of technology-based industries and the creation of visual strategy tools and toolkits. Strategic roadmapping has been a core area of his research and practice for over two decades. He has worked extensively with companies across many sectors through workshops, training, and the STIM consortium, helping organisations align technology, market, and business strategy.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-062048d elementor-widget elementor-widget-heading\" data-id=\"062048d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Specialization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc554f0 elementor-widget elementor-widget-text-editor\" data-id=\"bc554f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\">Strategic Technology and Innovation Management (STIM), Technology Roadmapping, Technology Evaluation, Emergence of Technology-Based Industries, and Practical Management Tools and Toolkits<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4484f1 e-flex e-con-boxed e-con e-parent\" data-id=\"f4484f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f985099 e-con-full e-flex e-con e-child\" data-id=\"f985099\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d5bc8 elementor-widget elementor-widget-heading\" data-id=\"f1d5bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main Themes Addressed in the Lecture\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9da1e1 elementor-widget elementor-widget-text-editor\" data-id=\"a9da1e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Roadmapping as a structured visual representation of strategy<\/li><li>Agile and iterative approach with small initial steps<\/li><li>Four levels of uncertainty and suitable techniques for each<\/li><li>Application of roadmapping to COVID-19 across three horizons (crisis, transition, transformation)<\/li><li>Learning from past experiences through retrospective roadmapping<\/li><li>Scalability from firm level to regional and national levels<\/li><li>Roadmapping as an integration and communication tool within technology strategy<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a45328 e-con-full e-flex e-con e-child\" data-id=\"4a45328\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa1918 elementor-widget elementor-widget-html\" data-id=\"aaa1918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"48467859409\"><script type=\"text\/JavaScript\" src=\"https:\/\/www.aparat.com\/embed\/y814054?data[rnddiv]=48467859409&data[responsive]=yes\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e5e06 elementor-widget elementor-widget-heading\" data-id=\"b6e5e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10th International Conference on Management of Technology and Innovation | 2\u20133 December 2020<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Robert Phaal Director of Research in Strategic Technology and Innovation Management (STIM) at the Institute for Manufacturing (IfM), Department of Engineering, University of Cambridge. He is a leading expert in strategic technology management and the development of practical management tools, with a particular focus on technology roadmapping. He has a mechanical engineering background and a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12927","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/12927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/comments?post=12927"}],"version-history":[{"count":40,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/12927\/revisions"}],"predecessor-version":[{"id":14042,"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/pages\/12927\/revisions\/14042"}],"wp:attachment":[{"href":"https:\/\/conference.iramot.ir\/en\/wp-json\/wp\/v2\/media?parent=12927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}