Max von Zedtwitz

Professor and leading scholar of global innovation and R&D management, specializing in innovation strategy in emerging markets and China. Since August 2025 he has been Full Professor of Strategic Management in Asia at the University of St. Gallen (HSG) and Managing Director of the university’s Institute of Management in Asia (based in Singapore). He is the founder and director of the GLORAD Center for Global R&D and Innovation and has more than two decades of experience in research, teaching, and consulting on global innovation.

He previously held professorships at Tsinghua University (China), IMD (Switzerland), Skoltech (Moscow), Copenhagen Business School, and Kaunas University of Technology, and completed a postdoctoral fellowship at Harvard. He served as Vice President and Global Innovation Lead at PRTM Management Consultants (now PwC) in Shanghai and co-founded AsiaCompete. He holds a Ph.D. and MBA from the University of St. Gallen and an M.Sc. in Computer Science from ETH Zurich. He has written more than 100 scientific articles and 17 books and is, according to Google Scholar, the most-cited author on “global innovation” and “incubation.”

Specialization

Global innovation and R&D, reverse innovation, innovation strategy in China and emerging markets, new product development, corporate incubation and innovation management, and international strategic management

Main Themes Addressed in the Lecture​

  • Five myths of global innovation
  • Myth 1: The world is flat (innovation is highly concentrated)
  • Myth 2: Silicon Valley is the center of global innovation (only 3% of global R&D)
  • Myth 3: Strong IP protection drives foreign R&D investment
  • Myth 4: Emerging markets no longer matter / Western decline in innovation
  • Myth 5: Emerging-market companies compete only on low cost
  • Rise of China in R&D investment and patenting
  • Per-capita vs. total innovation metrics (West still leads in intensity)
  • Future of innovation: AI-driven creativity and interdisciplinary diversity

8th International Conference on Management of Technology and Innovation | 12–13 December 2018